3 ways to win with dental insurance

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Dealing with dental insurance is a daily reality for most dental practices. Unfortunately, dental practices have had confusing approaches to dental insurance since its inception.

Many still consider it entirely the responsibility of the patient, and I can understand why. It’s confusing and not fun to navigate. But if you take the time to guide your patients through their insurance, you will help them and your practice.

Earn with dental insurance

It can seem daunting to deal with dental insurance, but in today’s competitive environment, you can’t afford to give up. Today’s patients expect much more from their dentists. They want firms to be responsible for their programming, processing, and insurance cover. If you don’t provide all of these services, another practice will. The good news is that dental insurance assistance can be a win-win situation for you and your patients.

Follow these three steps to win with dental insurance.

Educate all patients in the practice about their insurance plans

We recommend that you provide your patients with a simple brochure that explains what dental insurance is, what is generally covered, what is generally not covered, how copayments work and that the plan is a contract. between the insurance company and the employer.

Be sure to accompany the brochure with a conversation that helps patients understand the realities of dental insurance and holds them accountable for what is not covered away from the dental office and onto the responsible party – the insurance company. This conversation and brochure should be given to each new patient as part of their orientation to practice.

Help patients understand the office policy on copayments

Practices have different policies for co-payments. Some practices require full payment up front, some require co-pay upfront, and some only ask for co-pay after receiving reimbursement from insurance. While any of these may be feasible, we recommend collecting the copayments up front and then billing the insurance company for their share. Whatever your policy, be sure to educate patients. If you wish to collect copayments on the first visit, this must be clearly communicated before the day the copayment is due.

Become your patient’s advocate

Do everything you can to help your patients get the most out of their insurance benefits. Check benefit coverage on each patient’s first visit and submit their dental insurance claims to help them get the maximum reimbursement they are entitled to.

Dealing with dental insurance doesn’t have to be a losing proposition. Use these three strategies to help your patients understand and get the most out of their insurance.

Roger P. Levin, DDS, is a third-generation general dentist and the founder and CEO of Levin Group Inc., a dental management consulting firm that has worked with over 26,000 dentists. Dr. Levin, an internationally renowned lecturer in dental practice management, has written 65 books and over 4,300 articles. He is also the Executive Founder of the Dental Business Study Clubs, dentistry’s only fully commercial study clubs and the next generation of dental business education.


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